---
title: "Customer Experience, Product and Design"
description: "Embedding customer experience into products and design is more important than ever. We align product thinking with platform expertise and digital execution."
url: https://strand.consulting/en-gb/what-we-do/customer-experience-product-design
last_updated: 2026-10-15
---

## Customer Experience, Product and Design

[What we do](https://strand.consulting/en-gb/what-we-do)

# Customer Experience, Product and Design

**A new mandate for comprehensive and continuous digital experiences has put a spotlight on designing products that meet customers’ expanding demands. Embedding customer experience into products and design is more important than ever. Today, only by creating extraordinary and dynamic digital customer experiences can organizations drive brand equity and revenue growth.**

We align product thinking with platform expertise and digital execution to deliver holistic customer experiences that are different by design. We help you embed customer experience into product strategy to drive engagement, preference and purchase.

## Our services include

## Idea to market

Create innovative products, services and business models that generate new digital revenue streams.

## Customer experience strategy

Put the customer at the center of your strategy and design differentiated experiences across departments, products and services that combine the digital and physical.

## Product management transformation

Grow, scale and sustain your product management capabilities, systems, processes and people to become a customer-centric digital product organization.

## Product design and delivery

Scale a proven product idea or MVP using a lean product development approach and evolve existing products into new digital product experiences.

## Platform excellence. Design mindset. Extraordinary customer experiences.

We help you to rapidly drive value through extraordinary customer experiences, powered by integrated technology, digital innovation, and design. By combining customer experience-led design thinking with software engineering excellence, we help you build digital products that create immersive, engaging experiences. Enabling you to grow through adding unique value to your customers, with proven methodologies that ensure that the experiences you create and your business objectives are always aligned.

[Guide](https://strand.consulting/en-gb/insights/guides/1)

### [Looking Glass: Manoeuvring the Rapidly Evolving Tech Landscape](https://strand.consulting/en-gb/insights/guides/1)

[Every interaction your customers have with a new digital experience from any organization resets their expectations about what is possible. The Looking Glass report discusses the strategies for creating digital products that delight customers every time.](https://strand.consulting/en-gb/insights/guides/1)

[Access Now](https://strand.consulting/en-gb/insights/guides/1)

## Client Stories

[Client story](https://strand.consulting/en-gb/insights/articles/4)

### [Securing the Cloud: A Comprehensive Approach](https://strand.consulting/en-gb/insights/articles/4)

[Learn more](https://strand.consulting/en-gb/insights/articles/4)

[Client story](https://strand.consulting/en-gb/insights/articles/5)

### [Aespo's Journey to the Cloud: A Story of Innovation and Cost-Efficiency](https://strand.consulting/en-gb/insights/articles/5)

[Learn more](https://strand.consulting/en-gb/insights/articles/5)

[Client story](https://strand.consulting/en-gb/insights/articles/6)

### [Navigating the Generative AI Landscape: Insights from Detrix Digital](https://strand.consulting/en-gb/insights/articles/6)

[Learn more](https://strand.consulting/en-gb/insights/articles/6)

> "Strand helped transform our vision for the Coles app into a reality by facilitating the development and roll out of a new customer profile management portal."

Assaf Warshitzky

Digital Manager Engineering Architecture & Strategy, Coles

[Learn more about this client story](https://strand.consulting/en-gb)

## Recommended content

[News and stories](https://strand.consulting/en-gb/insights/articles/3)

### [Utilizing AI for Effective Electric Vehicle Charging Network Planning](https://strand.consulting/en-gb/insights/articles/3)

[Learn about AI and planning](https://strand.consulting/en-gb/insights/articles/3)

[Client story](https://strand.consulting/en-gb/insights/articles/4)

### [Securing the Cloud: A Comprehensive Approach](https://strand.consulting/en-gb/insights/articles/4)

[Learn more](https://strand.consulting/en-gb/insights/articles/4)

[Client story](https://strand.consulting/en-gb/insights/articles/5)

### [Aespo's Journey to the Cloud: A Story of Innovation and Cost-Efficiency](https://strand.consulting/en-gb/insights/articles/5)

[Learn more](https://strand.consulting/en-gb/insights/articles/5)

## How can you achieve faster growth?

[Connect with us](https://strand.consulting/en-gb/contact)